Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

Article

Abstract: Technological advances in the field of neuroscience have generally been well-received in the enterta

Palabras claves:

Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, Neuroscience

Autores:

Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-Pereira

Fuentes:

scopus