METHODOLOGICAL STRUCTURE OF A STRATEGIC PLAN TO IMPROVE SALES IN MIPYMES OF THE QUEVEDO CANTON

Article

Abstract: Strategic planning is a very important tool that helps the management of the organization, since it

Palabras claves:

MIPYME, planning, Strategic direction, Strategic Planning

Autores:

Aída Margarita Izquierdo Morán, Intriago D.A.V., Lisenia Karina Baque Villanueva

Fuentes:

scopus