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Creative Packaging Design for Products
Conference ObjectAbstract: The packaging is part of the final product and its ergonomic design becomes a purchase motivator. ThPalabras claves:DESIGN THINKING, Ergonomic design, Prototyping, User experience designAutores:Carlos Marcelo Borja-Galeas, Hugo Arias-Flores, Janio Jadán-GuerreroFuentes:googlescopusFinancial Marketing at the Border: A View from Customers
Conference ObjectAbstract: Border activities are developed with unconventional rules or are not aligned with large cities in thPalabras claves:clients, Financial Institutions, MARKETING, WEBSITEAutores:Carlos Ramos-Galarza, Hugo Arias-Flores, Janio Jadán-Guerrero, Quinde-Sari F.Fuentes:googlescopusValue Proposal: A Participatory Brand Construction Model
Conference ObjectAbstract: The brand is not only from the Unagotion, goes further, it is as if the consumer inner-Izara the proPalabras claves:DESIGN THINKING, Model canvas, Participatory Design, Prototyping, User experience designAutores:Carlos Marcelo Borja-Galeas, Hugo Arias-FloresFuentes:googlescopus