Value Proposal: A Participatory Brand Construction Model

Conference Object

Abstract: The brand is not only from the Unagotion, goes further, it is as if the consumer inner-Izara the pro

Palabras claves:

DESIGN THINKING, Model canvas, Participatory Design, Prototyping, User experience design

Autores:

Carlos Marcelo Borja-Galeas, Hugo Arias-Flores

Fuentes:

google

scopus