Data Analytics Methodology Application in Marketing

Conference Object

Abstract: Data Analytics is the process of examining data sets to discover and interpret meaningful patterns i

Palabras claves:

data analytics, Marketing analytics, MIDANO, qualitative evaluation

Autores:

Astudillo B., Boris Astudillo, José Lisandro Aguilar Castro, Katherine Cajilema, Marco Santórum G.

Fuentes:

google

scopus