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2020 7th International Conference on eDemocracy and eGovernment, ICEDEG 2020(1)
Proceedings - 3rd International Conference on Information Systems and Software Technologies, ICI2ST 2022(1)
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A methodology for Data Analytic Based on Organizational Characterization through a User-centered Design: A Position Paper
Conference ObjectAbstract: Data Analytic (DA) is currently a very important approach to obtain the best possible benefit of thePalabras claves:data analytics, data science, Gamification, User-Centered DesignAutores:Astudillo B., Boris Astudillo, José Lisandro Aguilar Castro, Marco Santórum G.Fuentes:googlescopusData Analytics Methodology Application in Marketing
Conference ObjectAbstract: Data Analytics is the process of examining data sets to discover and interpret meaningful patterns iPalabras claves:data analytics, Marketing analytics, MIDANO, qualitative evaluationAutores:Astudillo B., Boris Astudillo, José Lisandro Aguilar Castro, Katherine Cajilema, Marco Santórum G.Fuentes:googlescopus