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Data Analytics Methodology Application in Marketing
Conference ObjectAbstract: Data Analytics is the process of examining data sets to discover and interpret meaningful patterns iPalabras claves:data analytics, Marketing analytics, MIDANO, qualitative evaluationAutores:Astudillo B., Boris Astudillo, José Lisandro Aguilar Castro, Katherine Cajilema, Marco Santórum G.Fuentes:googlescopusiKeyCriteria: A Qualitative and Quantitative Analysis Method to Infer Key Criteria since a Systematic Literature Review for the Computing Domain
ArticleAbstract: A systematic literature review is a synthesis of the available evidence, in which a review of quantiPalabras claves:DATA, Information Retrieval, key criteria, Meta-analysis, Systematic literature reviewAutores:Astudillo B., Boris Astudillo, Cindy-Pamela Lopez, José Lisandro Aguilar Castro, Marcelo Nieto, Marco Santórum G., María Perez, Mayra Carrión-Toro, Patricia Acosta-VargasFuentes:googlescopus