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Brand equity protection and new geographic dynamics evidence from franchising in Brazil
ArticleAbstract: The success of franchising contracts may depend on the market. Business format franchising is basedPalabras claves:agency theory, brand equity protection, Distance, emerging market, Franchise contract, marketing strategy, payment terms, two-step Murphy and Topel methodologyAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:scopusContractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy
OtherAbstract:Palabras claves:Autores:Lanchimba CintyaFuentes:googleEntrepreneurial orientation, risk and incentives: the case of franchising
ArticleAbstract: The standard principal-agent model pbkp_redicts a trade-off in contract design between the protectioPalabras claves:Contractual design, Entrepreneurial orientation, Moral Hazard, Risk, Royalty rateAutores:Fadairo M., Lanchimba Cintya, Windsperger J.Fuentes:googlescopusNetwork Form and Performance. The Case of Multi-Unit Franchising
OtherAbstract: Multi-unit franchising (MUF) is a governance form inside franchising networks where the franchisor tPalabras claves:Autores:Lanchimba CintyaFuentes:googleOrganizational choices and performance in distribution systems
ArticleAbstract: This article studies the performance of distribution networks as the result of a range of organizatiPalabras claves:endogeneity, Franchising, simultaneous equations, three-stage least squaresAutores:Fadairo M., Lanchimba CintyaFuentes:googlescopusImpacto del franquiciamento en el desarrollo
OtherAbstract: Dentro de la literatura sobre franquicias, algunos estudios han sido dedicados al impacto de la franPalabras claves:Autores:Lanchimba CintyaFuentes:googleThe Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains
ArticleAbstract: As one of the most common business practices in retailing, exclusive dealing (ED) restrictions are oPalabras claves:Brand strategy, Exclusive dealing, Retail contract, Vertical restraintsAutores:Fadairo M., Lanchimba Cintya, Yu J.Fuentes:googlescopus