Personalized service and brand equity in family business: A dyadic investigation

Article

Abstract: Family business owners are crucial in building personal relationships with customers and in supporti

Palabras claves:

Brand Equity, Collective organizational citizenship behavior, Family business owners, Job demands-re-sources theory, Personalized services, Work overload

Autores:

Alonso-Dos-santos M., Contreras O.L., Franklin Velasco Vizcaíno, Lanchimba Cintya

Fuentes:

google

scopus