Mostrando 10 resultados de: 15
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Recherche et Applications en Marketing(2)
Applied Economics(1)
Interfirm Networks: Franchising, Cooperatives and Strategic Alliances(1)
International Journal of Emerging Markets(1)
Journal of Business Research(1)
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Brand equity protection and new geographic dynamics evidence from franchising in Brazil
ArticleAbstract: The success of franchising contracts may depend on the market. Business format franchising is basedPalabras claves:agency theory, brand equity protection, Distance, emerging market, Franchise contract, marketing strategy, payment terms, two-step Murphy and Topel methodologyAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:scopusContractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy
OtherAbstract:Palabras claves:Autores:Lanchimba CintyaFuentes:googleEstructuración del proceso de titularización de una cartera crediticia: Caso práctico para una institución financiera de la banca ecuatoriana
OtherAbstract: Estructuración del proceso de titularización de una cartera crediticia : Caso práctico para una instPalabras claves:Autores:Lanchimba CintyaFuentes:googleFranchising and country development: evidence from 49 countries
ArticleAbstract: Purpose: Although previous research has examined the role of franchising for the economic developmenPalabras claves:Country development, Fixed effects model, Franchising, Panel Data, Sustainable entrepreneurshipAutores:Hugo Porras, Lanchimba Cintya, Windsperger J., Yasmin SalazarFuentes:scopusFACTORES QUE AFECTAN LA PRODUCTIVIDAD DE LAS EMPRESAS. CASO ECUADOR.
OtherAbstract: El presente estudio se enfoca en analizar la productividad de las empresas ecuatorianas, por medio dPalabras claves:Autores:Lanchimba CintyaFuentes:googleEntrepreneurial orientation, risk and incentives: the case of franchising
ArticleAbstract: The standard principal-agent model predicts a trade-off in contract design between the protection agPalabras claves:Contractual design, Entrepreneurial orientation, Moral Hazard, Risk, Royalty rateAutores:Fadairo M., Lanchimba Cintya, Windsperger J.Fuentes:googlescopusImpacto del franquiciamento en el desarrollo
OtherAbstract: Dentro de la literatura sobre franquicias, algunos estudios han sido dedicados al impacto de la franPalabras claves:Autores:Lanchimba CintyaFuentes:googleProtection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil
ArticleAbstract: Cet article s’intéresse aux clauses contractuelles dans les contrats de franchise. Le succès de cesPalabras claves:clauses monétaires, contrat de franchise, Distance, image de la marque, marché émergent, méthodologie de Murphy et Topel, stratégie marketing, théorie de l’agenceAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:googlescopusMulti-unit franchise system performance: An organizational economics analysis
Book PartAbstract: Previous studies have not examined the performance of multi-unit franchise systems. The paper addresPalabras claves:Autores:Lanchimba Cintya, Windsperger J.Fuentes:googlescopusNetwork Form and Performance. The Case of Multi-Unit Franchising
OtherAbstract: Multi-unit franchising (MUF) is a governance form inside franchising networks where the franchisor tPalabras claves:Autores:Lanchimba CintyaFuentes:google