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Conference Object(2)
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2018(2)
Augmented reality as a new marketing strategy
Conference ObjectAbstract: This article proposes the development of an augmented reality application that allows the user to prPalabras claves:Arkit, Augmented reality, MARKETING, Swift4, TECHNOLOGY, UnityAutores:Aldrin G. Acosta, Cristian Gallardo, Irma E. Chango, Jaime Santana, Julio Andrés Tapia, Sandy P. Rodríguez, Víctor Hugo Andaluz, Washington X. QuevedoFuentes:googlescopusSales Maximization Based on Neuro-Marketing Techniques in Virtual Environments
Conference ObjectAbstract: This article describes an analysis of the merchandising techniques used in Neuromarketing through aPalabras claves:Consumer study, MARKETING, Merchandising, Neuromarketing, VIRTUALAutores:Aldrin G. Acosta, Cristian Gallardo, Julio Andrés Tapia, Paulina F. Venegas, Víctor Hugo Andaluz, Viviana B. López, Washington X. QuevedoFuentes:googlescopus