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Augmented reality as a new marketing strategy
Conference ObjectAbstract: This article proposes the development of an augmented reality application that allows the user to prPalabras claves:Arkit, Augmented reality, MARKETING, Swift4, TECHNOLOGY, UnityAutores:Aldrin G. Acosta, Cristian Gallardo, Irma E. Chango, Jaime Santana, Julio Andrés Tapia, Sandy P. Rodríguez, Víctor Hugo Andaluz, Washington X. QuevedoFuentes:googlescopusMarket study of durable consumer products in multi-user virtual environments
Conference ObjectAbstract: This article describes an analysis of the demand of a product or service through virtual environmentPalabras claves:Analysis of demand, CONSUMERS, multi-user, Product designers, Virtual RealityAutores:Aldrin G. Acosta, Cristian Gallardo, Julio Andrés Tapia, Olga J. Benavides, Verónica A. Rocha, Víctor Hugo Andaluz, Washington X. QuevedoFuentes:scopusSales Maximization Based on Neuro-Marketing Techniques in Virtual Environments
Conference ObjectAbstract: This article describes an analysis of the merchandising techniques used in Neuromarketing through aPalabras claves:Consumer study, MARKETING, Merchandising, Neuromarketing, VIRTUALAutores:Aldrin G. Acosta, Cristian Gallardo, Julio Andrés Tapia, Paulina F. Venegas, Víctor Hugo Andaluz, Viviana B. López, Washington X. QuevedoFuentes:googlescopuse-Tourism: Governmental planning and management mechanism
Conference ObjectAbstract: This article proposes the development of a virtual application as a planning and government managemePalabras claves:Audiovisual stimulation, UNITY3D, Virtual Reality, wearable devicesAutores:Aldrin G. Acosta, Christian P. Carvajal, Franklin M. Silva, Jessica S. Ortiz, Julio Andrés Tapia, Víctor Hugo Andaluz, Washington X. QuevedoFuentes:googlescopus