PSYCHOSENSOMETRIC STUDY (EYE TRACKER) ON THE LEVELS OF PERSUASION IN THE WOMEN'S PERFUMERY INDUSTRY

Article

Abstract: Thanks to technological progress, communicational activities are more efficient, because before bein

Palabras claves:

Neuromarketing; advertising; sight, persuading, tracking

Autores:

Christian Oswaldo Guerra Flores, Cristian Oswaldo Guerra Flores, Danilo Fernando Fernández Vinueza, Dante Ayaviri Nina, Olga Maritza Rodríguez Ulcuanjo

Fuentes:

google

scopus