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Market Segmentation Based on Ecotourism Motivations in Marine Protected Areas and National Parks in the Galapagos Islands, Ecuador
ArticleAbstract: Demand segmentation in ecotourism is a strategy that supports efficient planning for the conservatioPalabras claves:Coast, ecotourism, GALAPAGOS, Loyalty, Marine, SATISFACTIONAutores:Fanny Manner-Baldeon, Wilmer Carvache-FrancoFuentes:googlescopusThe Image of Ecuador in the Chinese Youth Market: Tourist Preferences and Motivations
ArticleAbstract: Conducting studies on the image of a country and the preferences of tourists contribute to developinPalabras claves:ECUADOR, MOTIVATION, Tourism image, young Chinese touristsAutores:Fanny Manner-Baldeon, Wilmer Carvache-FrancoFuentes:scopus