Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms

Article

Abstract: The structural assurance (SA) of e-commerce platforms determines how safe it is for shoppers to purc

Palabras claves:

Behavioral experiment, E-Commerce, Online marketplace, Online review, Repurchase, Structural assurance

Autores:

Chang W.S., Daniel A. Sanchez-Loor

Fuentes:

google

scopus