How are snack brands different? An intergenerational analysis of brand value

Article

Abstract: The generational differences can provide a different perception of brand value in little differentia

Palabras claves:

archetype, Differentiation, Emotion, Identity

Autores:

Barbery-Montoya D.C., Félix M. Carrera-Buri, Juan J. Lopez-Navarro, Lourdes L. Cantos-Brunes

Fuentes:

scopus