Determinants of attitude towards and purchase intention of private label brands in Ecuador

Article

Abstract: The purpose of this study is to explain which factors influence the attitude towards private label p

Palabras claves:

attitude, private label brand, purchase intention, supermarkets

Autores:

Angie Arias Bayona, Lissette Sanga Hernandez, Sharon Bollorino Montoya, Washington Macías

Fuentes:

scopus