Quantifying the impact of a natural disaster on retail stores' customer behavior: The case of Ecuador

Conference Object

Abstract: Data analytics are essential to retailers when making decisions during disruptive events such as nat

Palabras claves:

customer behaviour, data science, Earthquake, earthquake effect size, Natural disasters, retail store, retail transactions

Autores:

Carmen Vaca-Ruiz, Karen Bermúdez, Xavier Figueroa

Fuentes:

google

scopus