Brand valuation proposal model for family and non-family cold meats companies. Case study: sausages la Italiana and plumrose

Conference Object

Abstract: The study evaluates the family business of cold meats La Italiana, and the non-family business Plumr

Palabras claves:

Brand attributes, Brand value, perception

Autores:

Ashley D. Franco-Lara, Barbery-Montoya D.C., Isaac D. Calle Vargas

Fuentes:

scopus