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"Estudio para la implementación de un modelo de construcción de marca para la mpresa INRIOCH. S.A".
Master ThesisAbstract: Desarrolla una marca reconocida por el mercado debe ser un objetivo para las empresas, sean estas grPalabras claves:empresas, MARCA ECUATORIANAAutores:Byron Diaz Lopez, Juan Carlos Bustamante, Samuel Ochoa VeraFuentes:rraaeA transformative perspective of financial services for the unbanked
ArticleAbstract: Purpose: This paper aims to examine the factors that affect financial services design of and their ePalabras claves:Customer participation, Customer well-being, Financial empowerment, Financial services, Interaction with the storekeeper, Perceived customer support, SELF-EFFICACY, trust, WELL-BEINGAutores:Adriana Andrea Amaya Rivas, Juan Carlos BustamanteFuentes:scopusFrom entrepreneurial intention to behaviour: The influence of a cross-cultural factor
ArticleAbstract: Efforts have been oriented to determine the drivers that underlie entrepreneurial intentionality, anPalabras claves:cross-cultural, entrepreneurial behaviour, entrepreneurial intentions, entrepreneurial perceptions, GEM, pace of lifeAutores:Castro R.P., Edgar Izquierdo, Juan Carlos BustamanteFuentes:googlescopusExpasión e Implementación de la Línea de Juguetes Didácticos de Madera Marca Iwood y su Distribución en las Principales Cadenas de Retail en Ecuador.
Master ThesisAbstract: Para el año 2017, la fabricación de juguetes fue $ 13,16 millones, mientras que las importaciones dePalabras claves:FABRICA DE JUGUETESAutores:Diana Elizabeth Martinez Murillo, Juan Carlos Bustamante, Miguel Angel Aguilar GomezFuentes:rraaeEstimation and goodness-of-fit in latent trait models: A comparison among theoretical approaches
ArticleAbstract: Two theoretical approaches are usually employed for the fitting of ordinal data: the underlying variPalabras claves:Goodness-of-fit indices, Item response theory approach, Latent trait models, Ordinal data, SimulationAutores:Chacón E., Juan Carlos BustamanteFuentes:scopusMeasuring customer experience in physical retail environments
ArticleAbstract: Purpose: In a world where customer empowerment is continuously increasing and changing the service lPalabras claves:Customer experience, In-store, Loyalty, SATISFACTIONAutores:Juan Carlos Bustamante, Rubio N.Fuentes:scopusMining Worldwide Entrepreneurs Psycholinguistic Dimensions from Twitter
Conference ObjectAbstract: Entrepreneurs have been subjects of great interest among researchers since they are commonly recogniPalabras claves:entrepreneurship, Psycholinguistics, Social media, TEXT MINING, TwitterAutores:Carmen Vaca-Ruiz, Edgar Izquierdo, Juan Carlos Bustamante, Leonardo KuffóFuentes:googlescopusKnow your customer: Detection of Customer Experience (CX) in Social Platforms using Text Categorization
Conference ObjectAbstract: Customers nowadays are one online post away from their stores, specially when it comes to post-shoppPalabras claves:Customer experience, data science, Machine learning, Social media, Text categorizationAutores:Carmen Vaca-Ruiz, Edgar Izquierdo, Juan Carlos Bustamante, Leonardo KuffóFuentes:googlescopusUse of mediating and moderating variables in explaining consumer loyalty in service environments
ArticleAbstract: This article aims to develop a model to explain consumer loyalty in a service sector through the incPalabras claves:Customer loyalty, Mediating variables, ModeratingAutores:Juan Carlos BustamanteFuentes:scopusReposicionamiento de Marca Delbank
Master ThesisAbstract: El sistema financiero es una industria con alta sensibilidad dentro del mercado, desempeñando un papPalabras claves:Marca, TESIS-RESUMEN ANALITICOAutores:Hector Javier Delgado Oviedo, Juan Carlos Bustamante, Norma Kattiuska Cruz LavayenFuentes:rraae