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Publisher
Journal of Service Management(1)
Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018(1)
Measuring customer experience in physical retail environments
ArticleAbstract: Purpose: In a world where customer empowerment is continuously increasing and changing the service lPalabras claves:Customer experience, In-store, Loyalty, SATISFACTIONAutores:Juan Carlos Bustamante, Rubio N.Fuentes:scopusKnow your customer: Detection of Customer Experience (CX) in Social Platforms using Text Categorization
Conference ObjectAbstract: Customers nowadays are one online post away from their stores, specially when it comes to post-shoppPalabras claves:Customer experience, data science, Machine learning, Social media, Text categorizationAutores:Carmen Vaca-Ruiz, Edgar Izquierdo, Juan Carlos Bustamante, Leonardo KuffóFuentes:googlescopus