Washington Macías
0000-0003-2742-5132
ESPOL
23
Coauthors
12
Documentos
3
H-index Scopus
5
I10-index Google
8
H-index Google
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2015 | 1 |
| 2016 | 1 |
| 2017 | 2 |
| 2018 | 1 |
| 2019 | 2 |
| 2020 | 1 |
| 2021 | 2 |
| 2023 | 2 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Marketing | 9 |
| Finanzas | 4 |
| Agricultura | 2 |
| Comportamiento del consumidor | 2 |
| Educación superior | 2 |
| Optimización matemática | 1 |
| Estudios culturales | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Dirección general | 4 |
| Publicidad y relaciones públicas | 3 |
| Comercio | 2 |
| Economía financiera | 2 |
| Derecho privado | 2 |
| Producción | 1 |
| Agricultura y tecnologías afines | 1 |
| Economía | 1 |
| Alimentación y bebidas | 1 |
| Interacción social | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 11 |
| Google Scholar | 8 |
| RRAAE | 1 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Katia Rodriguez | 4 |
| Cerviño J. | 3 |
| Arosemena-Burbano F. | 1 |
| Donald J. Zhangallimbay | 1 |
| Rodriguez K. | 1 |
| Holger Raúl Barriga Medina | 1 |
| Sharon Bollorino Montoya | 1 |
| Lissette Sanga Hernandez | 1 |
| Angie Arias Bayona | 1 |
| Rodríguez Regina | 1 |
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Top Keywords
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Publicaciones del autor
Brand valuation by price premium: Theoretical explanation and practical application using conjoint analysis
ArticleAbstract: One of the accepted methodologies for brand valuation associates the value of the brand with the priPalabras claves:Brand valuation, Conjoint analysis, Price premiumAutores:Katia Rodriguez, Washington MacíasFuentes:googlescopusTrademark dilution analysis: A parody to El Chavo del 8
ArticleAbstract: This study was conducted to determine whether a parody of the television series El Chavo del 8 causePalabras claves:Dilution by tarnishment, El Chavo del 8, ETHNOCENTRISM, Natural experimentsAutores:Gerardo Balcázar Ordoñez, Washington MacíasFuentes:scopusTrademark dilution and its practical effect on purchase decision
ArticleAbstract: This work aims to analyze the effect of unauthorized use of trademarks on its consumer-based brand ePalabras claves:Blurring, Brand Equity, Purchase decision, trademark dilution, Well-known trademarksAutores:Cerviño J., Washington MacíasFuentes:googlescopusTrademark dilution: Comparing the effects of blurring and tarnishment cases over brand equity
ArticleAbstract: Trademark dilution is, in a general sense, a reduction in brand equity due to the unauthorized use oPalabras claves:Blurring, Brand Equity, similarity, Tarnishment, trademark dilutionAutores:Cerviño J., Washington MacíasFuentes:googlescopusUnauthorized use of famous brands and its impact on brand equity dimensions
ArticleAbstract: The aim of this study is to analyze the effect of unauthorized use of famous brand names on their brPalabras claves:consumer-based brand equity, familiarity, similarity, trademark dilutionAutores:Cerviño J., Washington MacíasFuentes:googlescopus