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Determinants of attitude towards and purchase intention of private label brands in Ecuador
ArticleAbstract: The purpose of this study is to explain which factors influence the attitude towards private label pPalabras claves:attitude, private label brand, purchase intention, supermarketsAutores:Angie Arias Bayona, Lissette Sanga Hernandez, Sharon Bollorino Montoya, Washington MacíasFuentes:scopusTrademark dilution and its practical effect on purchase decision
ArticleAbstract: This work aims to analyze the effect of unauthorized use of trademarks on its consumer-based brand ePalabras claves:Blurring, Brand Equity, Purchase decision, trademark dilution, Well-known trademarksAutores:Cerviño J., Washington MacíasFuentes:googlescopus