Mostrando 4 resultados de: 4
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Publisher
ESPOL. FCSH(1)
Knowledge Management(1)
Review of Marketing Science(1)
Revista Venezolana de Gerencia(1)
Brand valuation by price premium: Theoretical explanation and practical application using conjoint analysis
ArticleAbstract: One of the accepted methodologies for brand valuation associates the value of the brand with the priPalabras claves:Brand valuation, Conjoint analysis, Price premiumAutores:Katia Rodriguez, Washington MacíasFuentes:googlescopusDeterminants of attitude towards and purchase intention of private label brands in Ecuador
ArticleAbstract: The purpose of this study is to explain which factors influence the attitude towards private label pPalabras claves:attitude, private label brand, purchase intention, supermarketsAutores:Angie Arias Bayona, Lissette Sanga Hernandez, Sharon Bollorino Montoya, Washington MacíasFuentes:scopusUnauthorized use of famous brands and its impact on brand equity dimensions
ArticleAbstract: The aim of this study is to analyze the effect of unauthorized use of famous brand names on their brPalabras claves:consumer-based brand equity, familiarity, similarity, trademark dilutionAutores:Cerviño J., Washington MacíasFuentes:googlescopusValoración mediante el método de flujo de caja descontado a la empresa Tour Operador C.L.
Master ThesisAbstract: Tesis que detalla la valoración financiera mediante el método de flujo de caja descontado a la emprePalabras claves:Flujo De Caja Descontado, VALORACION FINANCIERAAutores:Beatriz Teresa Brito Lavayen, Washington MacíasFuentes:rraae