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Students’ perceived risk and investment intention: The effect of brand equity
ArticleAbstract: Emerging markets bring out the question of motivation to include of new investors in the market forPalabras claves:Bounded, Brand Equity, Investment intention, Involvement, perceived risk, RationalityAutores:Espinoza Shirley, Gutiérrez Lisset, Rodríguez Regina, Washington MacíasFuentes:scopusThe option pricing theory in the evaluation of real estate projects: The waiting option
Conference ObjectAbstract: This paper shows an application of the Option Pricing Theory in the evaluation of real estate projecPalabras claves:Black & Scholes, Project evaluation, Real estate projects, Real optionsAutores:Katia Rodriguez, Lizarzaburu E., Washington MacíasFuentes:googlescopus