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Publisher
Improving University Reputation Through Academic Digital Branding(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Área temáticas
Ciencias sociales(1)
Dirección general(1)
Escuelas y sus actividades; educación especial(1)
Retórica y colecciones literarias(1)
Origen
scopus(2)
Branding digital in higher education institutions: Theoretical contexts of digital branding in universities
Book PartAbstract: branding is a process that allows building brands and consumer products with high market acceptance,Palabras claves:Autores:Ariana Daniela del Pino, Garcia A.A.Fuentes:scopusModel for the implementation of sectoral brands: Proposal for methodological development
ArticleAbstract: For the development of the research, a case study was carried out in three countries with four produPalabras claves:Development model, Sectoral brands, Study of casesAutores:Acevedo Pérez O.R., Ariana Daniela del PinoFuentes:scopus