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Article(4)
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Cepal Review(1)
Cuadernos de Economia (Colombia)(1)
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Journal of Agribusiness in Developing and Emerging Economies(1)
Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands
ArticleAbstract: Purpose: The purpose of this work is to analyze a brand valuation methodology proposed by the currenPalabras claves:Brand associations, BRAND AWARENESS, Brand valuation, Intentions, Purchase determinantsAutores:Arosemena-Burbano F., Donald J. Zhangallimbay, Rodriguez K., Washington MacíasFuentes:googlescopusEvaluation of the impact of non-conventional monetary policy instruments on the liquidity of the economy: The ecuadorian experience
ArticleAbstract: The objective of this article is to analyze, compare and evaluate the impact of unconventional monetPalabras claves:Deposits, economic growth, Monetary policy, Money supplyAutores:Donald J. Zhangallimbay, Guido O. MacasFuentes:scopusLa tasa social de descuento en la evaluación de proyectos de inversión: Una aplicación para el Ecuador
ArticleAbstract:Palabras claves:Autores:Donald J. Zhangallimbay, José Gabriel Castillo GarcíaFuentes:googlescopusIndividual preferences and their determinants: An assessment over risk and time preferences
ArticleAbstract: Risk and time are transversal elements in the economic analysis, over which specific predefined assuPalabras claves:discount rate, elicitation of preferences, individual preferences, risk aversionAutores:Donald J. Zhangallimbay, José Gabriel Castillo GarcíaFuentes:googlescopus