Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands

Article

Abstract: Purpose: The purpose of this work is to analyze a brand valuation methodology proposed by the curren

Palabras claves:

Brand associations, BRAND AWARENESS, Brand valuation, Intentions, Purchase determinants

Autores:

Arosemena-Burbano F., Donald J. Zhangallimbay, Rodriguez K., Washington Macías

Fuentes:

google

scopus