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Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands
ArticleAbstract: Purpose: The purpose of this work is to analyze a brand valuation methodology proposed by the currenPalabras claves:Brand associations, BRAND AWARENESS, Brand valuation, Intentions, Purchase determinantsAutores:Arosemena-Burbano F., Donald J. Zhangallimbay, Rodriguez K., Washington MacíasFuentes:googlescopusLa tasa social de descuento en la evaluación de proyectos de inversión: Una aplicación para el Ecuador
ArticleAbstract:Palabras claves:Autores:Donald J. Zhangallimbay, José Gabriel Castillo GarcíaFuentes:googlescopusIndividual preferences and their determinants: An assessment over risk and time preferences
ArticleAbstract: Risk and time are transversal elements in the economic analysis, over which specific predefined assuPalabras claves:discount rate, elicitation of preferences, individual preferences, risk aversionAutores:Donald J. Zhangallimbay, José Gabriel Castillo GarcíaFuentes:googlescopus