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Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusAnalysis of scientific production on organizational innovation
ArticleAbstract: Studies in organizational innovation have shown rapid growth in the last two decades, so it is necesPalabras claves:bibliometric mapping, Bibliometrics, Management innovation, Organizational Innovation, Scientific productionAutores:José A. Plaza-Úbeda, Miguel Pérez-Valls, Nestor Montalvan-BurbanoFuentes:scopusDataset on organizational innovation and its determinants in the SMEs hotels
OtherAbstract: The aim of the study is to identify the factors that influence innovation activities associated withPalabras claves:ECUADOR, Hotels, Managerial innovation, Organizational Innovation, smesAutores:David Sabando-Vera, José A. Plaza-Úbeda, Miguel Pérez-Valls, Nestor Montalvan-BurbanoFuentes:googlescopusWorldwide Research on Open Innovation in SMEs
ArticleAbstract: Research on open innovation (OI) has increased in recent years, showing its potential in various arePalabras claves:Bibliometric Analysis, Co-citation analysis, open innovation, Small and medium enterprise, smesAutores:Albors-Garrigos J., David Sabando-Vera, Katherine Parrales-Guerrero, Marcela Yonfá-Medranda, Nestor Montalvan-BurbanoFuentes:googlescopus