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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications(1)
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Building academic branding: The digital branding as academic footprint
Book PartAbstract: Nowadays, many professionals of different areas of expertise have found themselves at the needs to iPalabras claves:Autores:Ruth Matovelle VillamarFuentes:googlescopusA bibliometric analysis of the relationship between design and innovation
ArticleAbstract: Using bibliometrics and network analysis, the thematic design and innovation is studied, based on biPalabras claves:Bibliometric Analysis, design, innovationAutores:Hernandis B., Lecuona M.R., Ruth Matovelle Villamar, Sophia E. GalarragaFuentes:scopusDesign and radical innovation from a systemic perspective: The case of industrial Small and Medium-sized Enterprises (SMEs) in Guayaquil-Ecuador
ArticleAbstract: Research on design and radical innovation continues to contribute to the emergence of methodologiesPalabras claves:design, Radical innovation, SystemicAutores:Hernandis B., Lecuona M.R., Ruth Matovelle VillamarFuentes:scopus