Katia Rodriguez
0000-0002-7613-2582
ESPOL
16
Coauthors
6
Documentos
2
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Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2014 | 1 |
| 2018 | 1 |
| 2019 | 1 |
| 2020 | 1 |
| 2021 | 2 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Marketing | 2 |
| Finanzas | 2 |
| Educación superior | 2 |
| Comportamiento del consumidor | 1 |
| Optimización matemática | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Dirección general | 2 |
| Economía financiera | 2 |
| Publicidad y relaciones públicas | 1 |
| Economía | 1 |
| Alimentación y bebidas | 1 |
| Interacción social | 1 |
| Comercio, comunicaciones, transporte | 1 |
| Enfermedades | 1 |
| Ginecología, obstetricia, pediatría, geriatría | 1 |
| Medicina y salud | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 6 |
| Google Scholar | 4 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Washington Macías | 4 |
| Holger Raúl Barriga Medina | 1 |
| Puga-Tejada M. | 1 |
| Díaz-Pérez N. | 1 |
| Cañola-Cortez R. | 1 |
| Manuel Álvarez-Narváez | 1 |
| Frias Toral Evelyn | 1 |
| Torres-Herrera C. | 1 |
| Bajaña-Chávez C. | 1 |
| Delgado-Intriago Y. | 1 |
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Publicaciones del autor
Model for measuring the impact of product falsification on the value of the company
ArticleAbstract: Due to the difference in legislation and controls, lately is when counterfeiters have found greaterPalabras claves:Brand valuation, Counterfeit, Discounted cash flowAutores:Katia RodriguezFuentes:scopusBrand valuation by price premium: Theoretical explanation and practical application using conjoint analysis
ArticleAbstract: One of the accepted methodologies for brand valuation associates the value of the brand with the priPalabras claves:Brand valuation, Conjoint analysis, Price premiumAutores:Katia Rodriguez, Washington MacíasFuentes:googlescopusCOVID-19 lockdown and the satisfaction with online food delivery providers
ArticleAbstract: The objectives of this research are to qualitatively explore the attitudes towards online food delivPalabras claves:Delivery workers, E-satisfaction, E-service quality, Online food delivery providers, Perceived food qualityAutores:Holger Raúl Barriga Medina, Katia Rodriguez, Washington MacíasFuentes:googlescopusThe option pricing theory in the evaluation of real estate projects: The waiting option
Conference ObjectAbstract: This paper shows an application of the Option Pricing Theory in the evaluation of real estate projecPalabras claves:Black & Scholes, Project evaluation, Real estate projects, Real optionsAutores:Katia Rodriguez, Lizarzaburu E., Washington MacíasFuentes:googlescopusValidating a scale for measuring teachers’ expectations about generic competences in higher education: The Ecuadorian case
ArticleAbstract: Purpose: The purpose of this paper is to develop and validate a questionnaire to assess the expectatPalabras claves:Competence-based approach, Evaluation, Expectations, higher education, Latin America, validityAutores:Amor M.I., Katia Rodriguez, Rocio Serrano, Washington MacíasFuentes:googlescopus