Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Área temáticas
Dirección general(2)
Economía(1)
Economía financiera(1)
Otros problemas y servicios sociales(1)
Publicidad y relaciones públicas(1)
Área de conocimiento
Marketing(1)
Brand valuation by price premium: Theoretical explanation and practical application using conjoint analysis
ArticleAbstract: One of the accepted methodologies for brand valuation associates the value of the brand with the priPalabras claves:Brand valuation, Conjoint analysis, Price premiumAutores:Katia Rodriguez, Washington MacíasFuentes:googlescopusModel for measuring the impact of product falsification on the value of the company
ArticleAbstract: Due to the difference in legislation and controls, lately is when counterfeiters have found greaterPalabras claves:Brand valuation, Counterfeit, Discounted cash flowAutores:Katia RodriguezFuentes:scopus