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Brand valuation by price premium: Theoretical explanation and practical application using conjoint analysis
ArticleAbstract: One of the accepted methodologies for brand valuation associates the value of the brand with the priPalabras claves:Brand valuation, Conjoint analysis, Price premiumAutores:Katia Rodriguez, Washington MacíasFuentes:googlescopusCOVID-19 lockdown and the satisfaction with online food delivery providers
ArticleAbstract: The objectives of this research are to qualitatively explore the attitudes towards online food delivPalabras claves:Delivery workers, E-satisfaction, E-service quality, Online food delivery providers, Perceived food qualityAutores:Holger Raúl Barriga Medina, Katia Rodriguez, Washington MacíasFuentes:googlescopusModel for measuring the impact of product falsification on the value of the company
ArticleAbstract: Due to the difference in legislation and controls, lately is when counterfeiters have found greaterPalabras claves:Brand valuation, Counterfeit, Discounted cash flowAutores:Katia RodriguezFuentes:scopus