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Brand valuation by price premium: Theoretical explanation and practical application using conjoint analysis
ArticleAbstract: One of the accepted methodologies for brand valuation associates the value of the brand with the priPalabras claves:Brand valuation, Conjoint analysis, Price premiumAutores:Katia Rodriguez, Washington MacíasFuentes:googlescopusCOVID-19 lockdown and the satisfaction with online food delivery providers
ArticleAbstract: The objectives of this research are to qualitatively explore the attitudes towards online food delivPalabras claves:Delivery workers, E-satisfaction, E-service quality, Online food delivery providers, Perceived food qualityAutores:Holger Raúl Barriga Medina, Katia Rodriguez, Washington MacíasFuentes:googlescopusEpidural anesthesia for cesarean section with 0.125% versus 0.25% bupivacaine: An Ecuadorian prospective cohort
ArticleAbstract: Background: In a cesarean section, epidural analgesia with 0.125% bupivacaine and 1.5% lidocaine orPalabras claves:Bupivacaine, cesarean section, drug-related side effects and adverse reactions, HypotensionAutores:Bajaña-Chávez C., Cañola-Cortez R., Delgado-Intriago Y., Díaz-Pérez N., Frias Toral Evelyn, Katia Rodriguez, Manuel Álvarez-Narváez, Puga-Tejada M., Torres-Herrera C.Fuentes:scopusModel for measuring the impact of product falsification on the value of the company
ArticleAbstract: Due to the difference in legislation and controls, lately is when counterfeiters have found greaterPalabras claves:Brand valuation, Counterfeit, Discounted cash flowAutores:Katia RodriguezFuentes:scopusValidating a scale for measuring teachers’ expectations about generic competences in higher education: The Ecuadorian case
ArticleAbstract: Purpose: The purpose of this paper is to develop and validate a questionnaire to assess the expectatPalabras claves:Competence-based approach, Evaluation, Expectations, higher education, Latin America, validityAutores:Amor M.I., Katia Rodriguez, Rocio Serrano, Washington MacíasFuentes:googlescopusThe option pricing theory in the evaluation of real estate projects: The waiting option
Conference ObjectAbstract: This paper shows an application of the Option Pricing Theory in the evaluation of real estate projecPalabras claves:Black & Scholes, Project evaluation, Real estate projects, Real optionsAutores:Katia Rodriguez, Lizarzaburu E., Washington MacíasFuentes:googlescopus