Documentos de Melissa Gabriela Montero | REDI

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Palabras Claves: "MCMC"

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Conference Object(1)

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Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology(1)

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Palabras Claves

Customer lifetime value(1)

segmentation(1)

Estimating customer lifetime value: A metric alternative for customer segmentation applied to the retail sector

Conference Object

Abstract: The success of a company depends on its ability to build and maintain long-term relationships with i

Palabras claves:

Customer lifetime value, MCMC, Pareto NBD, segmentation

Diana Suarez, Melissa Gabriela Montero, Paredes Aguirre Milton, Ronald Enrique Campoverde Aguirre