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Estimating customer lifetime value: A metric alternative for customer segmentation applied to the retail sector
Conference ObjectAbstract: The success of a company depends on its ability to build and maintain long-term relationships with iPalabras claves:Customer lifetime value, MCMC, Pareto NBD, segmentationAutores:Diana Suarez, Melissa Gabriela Montero, Paredes Aguirre Milton, Ronald Enrique Campoverde AguirreFuentes:scopusInfluence of absorption capacity on entrepreneurial orientation of collaborators of financial institutions
Conference ObjectAbstract: Raising the business profile of organizations is one of the constant goals to survive in today's comPalabras claves:Absorption capacity, Entrepreneurial orientation, Organizational Behavior Employees, structural equation modelingAutores:Melissa Gabriela Montero, Paredes Aguirre Milton, Ronald Enrique Campoverde Aguirre, Rosero Barzola C., Víctor Hugo González JaramilloFuentes:scopus