Estimating customer lifetime value: A metric alternative for customer segmentation applied to the retail sector

Conference Object

Abstract: The success of a company depends on its ability to build and maintain long-term relationships with i

Palabras claves:

Customer lifetime value, MCMC, Pareto NBD, segmentation

Autores:

Diana Suarez, Melissa Gabriela Montero, Paredes Aguirre Milton, Ronald Enrique Campoverde Aguirre

Fuentes:

scopus