Students’ perceived risk and investment intention: The effect of brand equity

Article

Abstract: Emerging markets bring out the question of motivation to include of new investors in the market for

Palabras claves:

Bounded, Brand Equity, Investment intention, Involvement, perceived risk, Rationality

Autores:

Espinoza Shirley, Gutiérrez Lisset, Rodríguez Regina, Washington Macías

Fuentes:

scopus