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A serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations
ArticleAbstract: Although team innovation is considered as a critical pillar for the success of new product developmePalabras claves:Autores:Adriana Andrea Amaya Rivas, Wu W.Y.Fuentes:googlescopusCognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
ArticleAbstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concepPalabras claves:Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.Fuentes:googlescopusAntecedents of existing and new products selling: A Job Demands-Resources (Jd-R) conceptual model
OtherAbstract: New product development (NPD) has gained more attention in innovation literature. Due to NPD may detPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleCorrection to: How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience (Information Systems and e-Business Management, (2017), 15, 3, (689-715), 10.1007/s10257-016-0323-x)
OtherAbstract: In the original publication, the corresponding author’s name was incorrect. The correct name shouldPalabras claves:Autores:Adriana Andrea Amaya Rivas, Phan Q.P.T., Wu W.Y.Fuentes:scopusDoes all entrepreneurship matter? The contribution of entrepreneurial activity to economic growth
ArticleAbstract: Purpose: The purpose of this paper revisits the effect of entrepreneurship on economic growth. DesigPalabras claves:CLADEA 2018, economic growth, Emerging markets, entrepreneurship, innovationAutores:Adriana Andrea Amaya Rivas, Jack Zambrano, Jack Zambrano-Vera, Paul Vera-Gilces, Xavier OrdenanaFuentes:googlescopusGlobal Entrepreneurship Monitor Ecuador 2019/2020
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya Rivas, Jack ZambranoFuentes:googleHow e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience
ArticleAbstract: E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an elecPalabras claves:Brand attitude, e-Servicescapes, e-WOM intention, purchase intention, Website attitude, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Quyen P.T.P., Wu W.Y.Fuentes:googlescopusExploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
ArticleAbstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledgPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviourAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusFactores que impactan en los criterios de éxito de los proyectos en Perú y Ecuador: el rol moderador de las competencias del director de proyecto
OtherAbstract: El objetivo de esta investigación fue examinar la relación entre los factores críticos de éxito delPalabras claves:Autores:Adriana Andrea Amaya Rivas, Fernando Padilla A.Fuentes:google