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Developments in Marketing Science: Proceedings of the Academy of Marketing Science(2)
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A serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations
ArticleAbstract: Although team innovation is considered as a critical pillar for the success of new product developmePalabras claves:Autores:Adriana Andrea Amaya Rivas, Wu W.Y.Fuentes:googlescopusA transformative perspective of financial services for the unbanked
ArticleAbstract: Purpose: This paper aims to examine the factors that affect financial services design of and their ePalabras claves:Customer participation, Customer well-being, Financial empowerment, Financial services, Interaction with the storekeeper, Perceived customer support, SELF-EFFICACY, trust, WELL-BEINGAutores:Adriana Andrea Amaya Rivas, Juan Carlos BustamanteFuentes:scopusCognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
ArticleAbstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concepPalabras claves:Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.Fuentes:googlescopusAntecedents of existing and new products selling: A Job Demands-Resources (Jd-R) conceptual model
OtherAbstract: New product development (NPD) has gained more attention in innovation literature. Due to NPD may detPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleCorrection to: How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience (Information Systems and e-Business Management, (2017), 15, 3, (689-715), 10.1007/s10257-016-0323-x)
OtherAbstract: In the original publication, the corresponding author’s name was incorrect. The correct name shouldPalabras claves:Autores:Adriana Andrea Amaya Rivas, Phan Q.P.T., Wu W.Y.Fuentes:scopusESPAE Escuela de Negocios
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleDoes all entrepreneurship matter? The contribution of entrepreneurial activity to economic growth
ArticleAbstract: Purpose: The purpose of this paper revisits the effect of entrepreneurship on economic growth. DesigPalabras claves:CLADEA 2018, economic growth, Emerging markets, entrepreneurship, innovationAutores:Adriana Andrea Amaya Rivas, Jack Zambrano, Jack Zambrano-Vera, Paul Vera-Gilces, Xavier OrdenanaFuentes:googlescopusGEM (Global Entrepeneurship Monitor)
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleGlobal Entrepreneurship Monitor Ecuador 2019/2020
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya Rivas, Jack ZambranoFuentes:google