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Año de Publicación: "2016"
Subtipo de publicación
Book Part
(1)
Publisher
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
(1)
Área temáticas
Dirección general
(1)
Gestión y servicios auxiliares
(1)
Origen
google
(1)
scopus
(1)
Palabras Claves
Adaptive selling
(1)
Sales control systems
(1)
Sales planning
(1)
Salesperson goal orientation
(1)
Salesperson market orientation behavior
(1)
Salesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance
Book Part
Abstract:
Recent research highlights the importance of market orientation in service providers. In the current
Palabras claves:
Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behavior
Autores:
Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.
Fuentes:
google
scopus
1
1
