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How Trust, Knowledge Integration, and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity: An Abstract
Book PartAbstract: While creativity is one of the core factors that influence the success of new product development (NPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googlescopusSalesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance
Book PartAbstract: Recent research highlights the importance of market orientation in service providers. In the currentPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviorAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopus