The corporate reputation of television companies in Guayaquil: Comparative study of RTS and Ecuavisa

Article

Abstract: The reputation is the intangible asset of greater value in the management of an organization. Client

Palabras claves:

Brand, design, Reputation, STAKEHOLDERS, TV

Autores:

Erick Terranova, Eugenia Jara Viteri, Oswaldo Portilla-Villamagua, Santiago Fernando Romero Espinosa

Fuentes:

scopus