Documentos de Julia Fontenla-Pedreira | REDI

Regresar

Mostrando 1 resultados de: 1

Filtros aplicados

Área de conocimiento: "Marketing"

Subtipo de publicación

Conference Object(1)

Publisher

Iberian Conference on Information Systems and Technologies, CISTI(1)

Área temáticas

Publicidad y relaciones públicas(1)

Año de Publicación

Origen

Palabras Claves

COMMUNICATION(1)

Social media(1)

Is influencer marketing still influential?

Conference Object

Abstract: At the beginning of the pandemic caused by Covid-19, during the first semester of 2020, many pbkp_re

Palabras claves:

COMMUNICATION, INFLUENCER, MARKETING, Social media

Bar C.M., Julia Fontenla-Pedreira