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Crowdfunding via digital platforms, is patronage in the 21st century an alternative for the Ecuadorian cinema?
Conference ObjectAbstract: The crowdfunding has become a tangible alternative to the film industry in many countries, especiallPalabras claves:crowdfunding, Digital platforms, film industry, SOCIAL NETWORKSAutores:Ana Cecilia Vaca-Tapia, Julia Fontenla-Pedreira, Mónica López-GolánFuentes:scopusIs influencer marketing still influential?
Conference ObjectAbstract: At the beginning of the pandemic caused by Covid-19, during the first semester of 2020, many pbkp_rePalabras claves:COMMUNICATION, INFLUENCER, MARKETING, Social mediaAutores:Bar C.M., Julia Fontenla-PedreiraFuentes:scopusSpot as a tool for building the image of the electoral candidate: Soso, serio y formal, the video of Ángel Gabilondo as PSOE candidate for the Presidency of the Community of Madrid (Spain)
Conference ObjectAbstract: After the surprise call for regional elections in the Community of Madrid, on May 4, 2021, the politPalabras claves:candidate, electoral communication, MADRID, PSOE, VÍDEOAutores:Iván Puentes-Rivera, Jose Ángel Fernández-Holgado, Julia Fontenla-PedreiraFuentes:scopus