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Frontiers in Communication(1)
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Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusMarketing and Digital Press: Information Consumption Patterns in Colombia During COVID19
Conference ObjectAbstract: COVID19 has had enormous consequences in the media. The pandemic has affected journalism by encouragPalabras claves:COLOMBIA, Consumption habits, covid19, JOURNALISM, MARKETING, PRESSAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Sofía Cabrera, Sofía Isabel Cabrera-Espín, Verónica Crespo-PereiraFuentes:googlescopus