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An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusFramework for the adaptation of the characteristics of the rhetoric to the construction elements of the video game
Conference ObjectAbstract: Much of contemporary culture is defined through narrative forms [1]. Videogames subvert our traditioPalabras claves:design, Narrative, Neuroscience, Rethoric, videogameAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusFacing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusNeuroscience for content innovation on European public service broadcasters
ArticleAbstract: The new media landscape is characterized by the fragmentation and disaffection of the audience towarPalabras claves:audience, Audiovisual neuromarketing, Educational content, ENTERTAINMENT, Neuroeducation, Neuroscience, public service, televisionAutores:Francisco Campos-Freire, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusInnovation, transmedia and neuroscience in television
Book PartAbstract: This chapter explains how the physiology of the human brain affects the way fiction products are proPalabras claves:emotions, Narrative, Neuroscience, Organic transmedia, STORYTELLINGAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusTelevision design through neuroscience
ArticleAbstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitiPalabras claves:Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television contentAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopus