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Advances in Intelligent Systems and Computing(1)
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Neuroscience for content innovation on European public service broadcasters
ArticleAbstract: The new media landscape is characterized by the fragmentation and disaffection of the audience towarPalabras claves:audience, Audiovisual neuromarketing, Educational content, ENTERTAINMENT, Neuroeducation, Neuroscience, public service, televisionAutores:Francisco Campos-Freire, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusSpanish TV series on twitter: What social media audiences say
Book PartAbstract: Online social networking users reflect opinions and attitudes towards the topic discussed. This studPalabras claves:Audiovisual consumption, Social media audience, Spanish TV series, TwitterAutores:Juanatey-Boga S., Verónica Crespo-PereiraFuentes:scopusTelevision design through neuroscience
ArticleAbstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitiPalabras claves:Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television contentAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopus