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Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Conference ObjectAbstract: Neuromarketing becomes an allied methodology in market research, for communication and advertising dPalabras claves:Education, Neuromarketing, Public broadcasters, TRANSMEDIA, TVAutores:Jorge Cruz, Verónica Crespo-PereiraFuentes:scopusMarketing and Digital Press: Information Consumption Patterns in Colombia During COVID19
Conference ObjectAbstract: COVID19 has had enormous consequences in the media. The pandemic has affected journalism by encouragPalabras claves:COLOMBIA, Consumption habits, covid19, JOURNALISM, MARKETING, PRESSAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Sofía Cabrera, Sofía Isabel Cabrera-Espín, Verónica Crespo-PereiraFuentes:googlescopus